Why Market Alignment? It's easy. Successful companies are sharply aligned with their target market. Cookie cutter marketing simply does not work. Every bit of marketing we do, from a simple email to a complex marketing plan, is done to ensure alignment with your target buyer.
How do we align ourselves with our target market? Market Alignment does not require long-term contracts or hefty retainers. Hire us for a single project or use us all year. Think of us as marketing on demand. By offering quick turnaround, unique campaigns and flexible pricing, we meet the needs of companies both large and small.
Chris Taylor leads the consulting and strategy team at Market Alignment. Chris is a senior technology executive with extensive experience in building and delivering successful growth strategies for businesses ranging in size from pre-revenue startups to the Fortune 500.
Chris is an expert in translating complex technology concepts into buyer-centric messages and then taking them to market. Consulting projects delivered previously include:
Marketing strategy and planning
New product introduction
Partner program development
Technology due diligence
Other engagement types are available by request.
Aimee Taylor delivers marketing programs, content and public relation services for Market Alignment. With experience in both the U.S. and Europe, Aimee believes that marketing is 50% analytical and 50% creative. She enjoys the challenge of combining these two characteristics to create unique marketing programs.
Formerly the Marketing Manager for webMethods UK and Ireland, Aimee has successfully marketed everything from software to novels.